Provides students with an understanding of the history, importance, technology, and strategic uses of social media as a part of marketing strategy. Students will learn how to apply various social media tools and platforms and will understand how to develop and evaluate social media marketing strategies.

Grading System

A-F (Traditional)

Prerequisite

MARK 3000 or or MARK 3000E or MARK 3000H or MARK 3001 or MARK 3001H

Athena Title

SOCIAL MEDIA

Syllabi MARK 4450
Credit Hours 3.0