Provides students with an understanding of the history, importance, technology, and strategic uses of social media as a part of marketing strategy. Students will learn how to apply various social media tools and platforms and will understand how to develop and evaluate social media marketing strategies.

Oasis Title

SOCIAL MEDIA

Grading System

A-F (Traditional)

Prerequisite

MARK 3000 or or MARK 3000E or MARK 3000H or MARK 3001 or MARK 3001H

Syllabi MARK 4450
Credit Hours 3.0

Schedule of Classes

Fall 2014

 

View MARK 4450 schedule (if offered) for Fall 2014 in Athena.

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Course schedule information for the Fall 2014 term is currently only available in Athena.