Marketing Courses
MARK 4400: Logistics and Channel Strategy
Logistical practices associated with integrated supply chain management. Identifying logistical support needed as well as strategies for effectively managing distribution channel relationships; e.g., interactions between channel participants, including manufacturers, various intermediaries such as wholesalers or retailers, and external service providers. Offered every year.
Prerequisite: MARK 3000.
3.0 hours
Syllabi
- None available