A practitioner-oriented introduction to the methods of marketing analytics. Class examples and exercises are drawn from real-world applications, and students will be actively engaged in executing the methodolgies using relevant software.

Oasis Title

MARK ANALYTICS

Grading System

A-F (Traditional)

Syllabi MARK 4350
Credit Hours 3.0

Schedule of Classes

Fall 2013

Time Mon Tue Wed Thu Fri
9 am
10 am
9:30 am-10:45 am
0109 Sanford Hall
40150
9:30 am-10:45 am
0109 Sanford Hall
40150