A practitioner-oriented introduction to the methods of marketing analytics. Class examples and exercises are drawn from real-world applications, and students will be actively engaged in executing the methodolgies using relevant software.

Oasis Title


Grading System

A-F (Traditional)

Syllabi MARK 4350
Credit Hours 3.0

Schedule of Classes

Fall 2014


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Course schedule information for the Fall 2014 term is currently only available in Athena.