Marketing Courses
MARK 4300: Information Technology and Marketing
How marketers have utilized advances in information technology. Converting information provided by electronic scanning, emerging media such as the World Wide Web, and conventional record-keeping into actionable knowledge. The emergence of database marketing, frequency and relationship marketing programs, and direct marketing provide the context. Offered every year.
Prerequisite: MARK 3000.
3.0 hours
Syllabi
- None available