Managing the marketing-driven sales force, including customer relationship and interfacing strategies, cross-functional issues relevant to sales, sales force organization strategies and systems, and customer-focused teams. Human resource issues, such as compensation systems, salesperson development, sales team leadership, and sales training and coaching.

Oasis Title


Duplicate Credit

Not open to students with credit in MARK 4200/6200

Semester Course Offered

Offered every year.

Grading System

A-F (Traditional)


(MARK 3000 or MARK 3000E or MARK 3000H or MARK 3001 or MARK 3001H) and MARK 4210

Syllabi MARK 4220
Credit Hours 3.0