Managing the marketing-driven sales force, including customer relationship and interfacing strategies, cross-functional issues relevant to sales, sales force organization strategies and systems, and customer-focused teams. Human resource issues, such as compensation systems, salesperson development, sales team leadership, and sales training and coaching.

Semester Course Offered

Offered every year.

Grading System

A-F (Traditional)


(MARK 3000 or MARK 3000E or MARK 3000H or MARK 3001 or MARK 3001H) and MARK 4210

Athena Title


Syllabi MARK 4220
Credit Hours 3.0