Examination of the theory and practice of salesmanship. Focus is on developing and maintaining customer relationships, professional selling, understanding organizational buying behavior, customer opportunity analysis, problem identification, needs assessment, value analysis, and value- based selling. Both analytical and sales/selling skills are developed.
Not open to students with credit in MARK 4250
|Semester Course Offered||
Offered every year.
Schedule of Classes
If MARK 4210 is not offered for Fall 2014 you will see a page stating "No classes were found that meet your search criteria."
Course schedule information for the Fall 2014 term is currently only available in Athena.