Examination of the theory and practice of salesmanship. Focus is on developing and maintaining customer relationships, professional selling, understanding organizational buying behavior, customer opportunity analysis, problem identification, needs assessment, value analysis, and value- based selling. Both analytical and sales/selling skills are developed.

Oasis Title


Duplicate Credit

Not open to students with credit in MARK 4250

Semester Course Offered

Offered every year.

Grading System

A-F (Traditional)


MARK 3000 or MARK 3000E or MARK 3000H or MARK 3001 or MARK 3001H

Syllabi MARK 4210
Credit Hours 3.0

Schedule of Classes

Fall 2014


View MARK 4210 schedule (if offered) for Fall 2014 in Athena.

If MARK 4210 is not offered for Fall 2014 you will see a page stating "No classes were found that meet your search criteria."

Course schedule information for the Fall 2014 term is currently only available in Athena.