Marketing Courses
MARK 4200: Sales Force Strategy and Management
Managing the marketing-driven sales force, including customer relationship and interfacing strategies, cross-functional issues relevant to sales, sales force organization strategies and systems, and customer-focused teams. Human resource issues, such as compensation systems, salesperson development, sales team leadership, and sales training and coaching. Offered every year.
Undergraduate prerequisite: MARK 3000. Graduate prerequisite: MARK 7510.
3.0 hours
Programs of Study
Syllabi
- None available