Skip to the content Jump to Terry site-wide search

Note: The visual appearance of this site is intended for browsers that support basic Web standards. If, however, you are using a browser that specifically ignores style hints for accessibility reasons. The content of this page will work just fine in any browser ever developed.

Terry College of Business

Georgia’s flagship business school, founded in 1912

Marketing Courses

MARK 4100: Consumer Buyer Behavior

An overview of what marketers need to know about consumers and how this knowledge is used to satisfy consumer needs. Consumer behavior concepts, processes, and models that help explain differences in consumption behavior and choice are discussed. Concepts from marketing, economics, and basic behavioral sciences are introduced. Offered every year.

Prerequisite: MARK 3000.

3.0 hours

Programs of Study

Syllabi

Schedule of Classes

Fall 2012 Schedule
Athens, GA (University of Georgia)
Call # Instructor Mon Tue Wed Thu Fri
74648 Hollenbeck
9:30 a.m. – 10:45 a.m.
SLC 213
9:30 a.m. – 10:45 a.m.
SLC 213
94652 Kaikati
9:30 a.m. – 10:45 a.m.
Journalism 504
9:30 a.m. – 10:45 a.m.
Journalism 504
24654 Kaikati
11 a.m. – 12:15 p.m.
Journalism 504
11 a.m. – 12:15 p.m.
Journalism 504
54650 Hollenbeck
11 a.m. – 12:15 p.m.
SLC 213
11 a.m. – 12:15 p.m.
SLC 213
44655 Kaikati
2 p.m. – 3:15 p.m.
SLC 213
2 p.m. – 3:15 p.m.
SLC 213
Summer 2012, First Session Schedule
Athens, GA (University of Georgia)
Call # Instructor Mon Tue Wed Thu Fri
43327 Grantham
9:15 a.m. – 11:30 a.m.
Sanford 309
9:15 a.m. – 11:30 a.m.
Sanford 309
9:15 a.m. – 11:30 a.m.
Sanford 309
9:15 a.m. – 11:30 a.m.
Sanford 309
9:15 a.m. – 11:30 a.m.
Sanford 309
Spring 2012 Schedule
Athens, GA (University of Georgia)
Call # Instructor Mon Tue Wed Thu Fri
44039 Hollenbeck
11 a.m. – 12:15 p.m.
Journalism 504
11 a.m. – 12:15 p.m.
Journalism 504
04040 Hollenbeck
12:30 p.m. – 1:45 p.m.
Journalism 504
12:30 p.m. – 1:45 p.m.
Journalism 504
24041 Hollenbeck
2 p.m. – 3:15 p.m.
Journalism 504
2 p.m. – 3:15 p.m.
Journalism 504
Griffin, GA (CAES)
Call # Instructor Mon Tue Wed Thu Fri
01464 Johnson
6:45 p.m. – 8 p.m.
Griffin Slc 217
6:45 p.m. – 8 p.m.
Griffin Slc 217
Fall 2011 Schedule
Athens, GA (University of Georgia)
Call # Instructor Mon Tue Wed Thu Fri
75153 Kaikati
8 a.m. – 9:15 a.m.
Caldwell 107
8 a.m. – 9:15 a.m.
Caldwell 107
35151 Kaikati
9:30 a.m. – 10:45 a.m.
Sanford 209
9:30 a.m. – 10:45 a.m.
Sanford 209
55152 Kaikati
11 a.m. – 12:15 p.m.
Sanford 209
11 a.m. – 12:15 p.m.
Sanford 209
55149 Hollenbeck
2 p.m. – 3:15 p.m.
Sanford 309
2 p.m. – 3:15 p.m.
Sanford 309
15150 Hollenbeck
3:30 p.m. – 4:45 p.m.
Sanford 309
3:30 p.m. – 4:45 p.m.
Sanford 309
Summer 2011, First Session Schedule
Athens, GA (University of Georgia)
Call # Instructor Mon Tue Wed Thu Fri
03526 Ellis
8 a.m. – 10:15 a.m.
Caldwell 102
8 a.m. – 10:15 a.m.
Caldwell 102
8 a.m. – 10:15 a.m.
Caldwell 102
8 a.m. – 10:15 a.m.
Caldwell 102
8 a.m. – 10:15 a.m.
Caldwell 102
Support UGA’s Academic Excellence and Donate Now!

© 2000 – 2012 The University of Georgia, Terry College of Business. All Rights Reserved.

Page Updated on Tuesday, February 7, 2012