Marketing Courses
MARK 4100: Consumer Buyer Behavior
An overview of what marketers need to know about consumers and how this knowledge is used to satisfy consumer needs. Consumer behavior concepts, processes, and models that help explain differences in consumption behavior and choice are discussed. Concepts from marketing, economics, and basic behavioral sciences are introduced. Offered every year.
Prerequisite: MARK 3000.
3.0 hours
Programs of Study
Syllabi
- MARK 4100: Consumer Buyer Behavior (UGA Bulletin)
Schedule of Classes
Fall 2012 Schedule
| Call # | Instructor | Mon | Tue | Wed | Thu | Fri |
|---|---|---|---|---|---|---|
| 74648 | Hollenbeck |
9:30 a.m. – 10:45 a.m.
SLC 213
|
9:30 a.m. – 10:45 a.m.
SLC 213
|
|||
| 94652 | Kaikati |
9:30 a.m. – 10:45 a.m.
Journalism 504
|
9:30 a.m. – 10:45 a.m.
Journalism 504
|
|||
| 24654 | Kaikati |
11 a.m. – 12:15 p.m.
Journalism 504
|
11 a.m. – 12:15 p.m.
Journalism 504
|
|||
| 54650 | Hollenbeck |
11 a.m. – 12:15 p.m.
SLC 213
|
11 a.m. – 12:15 p.m.
SLC 213
|
|||
| 44655 | Kaikati |
2 p.m. – 3:15 p.m.
SLC 213
|
2 p.m. – 3:15 p.m.
SLC 213
|
Summer 2012, First Session Schedule
| Call # | Instructor | Mon | Tue | Wed | Thu | Fri |
|---|---|---|---|---|---|---|
| 43327 | Grantham |
9:15 a.m. – 11:30 a.m.
Sanford 309
|
9:15 a.m. – 11:30 a.m.
Sanford 309
|
9:15 a.m. – 11:30 a.m.
Sanford 309
|
9:15 a.m. – 11:30 a.m.
Sanford 309
|
9:15 a.m. – 11:30 a.m.
Sanford 309
|
Spring 2012 Schedule
| Call # | Instructor | Mon | Tue | Wed | Thu | Fri |
|---|---|---|---|---|---|---|
| 44039 | Hollenbeck |
11 a.m. – 12:15 p.m.
Journalism 504
|
11 a.m. – 12:15 p.m.
Journalism 504
|
|||
| 04040 | Hollenbeck |
12:30 p.m. – 1:45 p.m.
Journalism 504
|
12:30 p.m. – 1:45 p.m.
Journalism 504
|
|||
| 24041 | Hollenbeck |
2 p.m. – 3:15 p.m.
Journalism 504
|
2 p.m. – 3:15 p.m.
Journalism 504
|
| Call # | Instructor | Mon | Tue | Wed | Thu | Fri |
|---|---|---|---|---|---|---|
| 01464 | Johnson |
6:45 p.m. – 8 p.m.
Griffin Slc 217
|
6:45 p.m. – 8 p.m.
Griffin Slc 217
|
Fall 2011 Schedule
| Call # | Instructor | Mon | Tue | Wed | Thu | Fri |
|---|---|---|---|---|---|---|
| 75153 | Kaikati |
8 a.m. – 9:15 a.m.
Caldwell 107
|
8 a.m. – 9:15 a.m.
Caldwell 107
|
|||
| 35151 | Kaikati |
9:30 a.m. – 10:45 a.m.
Sanford 209
|
9:30 a.m. – 10:45 a.m.
Sanford 209
|
|||
| 55152 | Kaikati |
11 a.m. – 12:15 p.m.
Sanford 209
|
11 a.m. – 12:15 p.m.
Sanford 209
|
|||
| 55149 | Hollenbeck |
2 p.m. – 3:15 p.m.
Sanford 309
|
2 p.m. – 3:15 p.m.
Sanford 309
|
|||
| 15150 | Hollenbeck |
3:30 p.m. – 4:45 p.m.
Sanford 309
|
3:30 p.m. – 4:45 p.m.
Sanford 309
|
Summer 2011, First Session Schedule
| Call # | Instructor | Mon | Tue | Wed | Thu | Fri |
|---|---|---|---|---|---|---|
| 03526 | Ellis |
8 a.m. – 10:15 a.m.
Caldwell 102
|
8 a.m. – 10:15 a.m.
Caldwell 102
|
8 a.m. – 10:15 a.m.
Caldwell 102
|
8 a.m. – 10:15 a.m.
Caldwell 102
|
8 a.m. – 10:15 a.m.
Caldwell 102
|
