Marketing Courses
MARK 4100: Consumer Buyer Behavior
An overview of what marketers need to know about consumers and how this knowledge is used to satisfy consumer needs. Consumer behavior concepts, processes, and models that help explain differences in consumption behavior and choice are discussed. Concepts from marketing, economics, and basic behavioral sciences are introduced. Offered every year.
Prerequisite: MARK 3000.
3.0 hours
Programs of Study
Syllabi
Schedule of Classes
Spring 2010 Schedule
| Call # | Instructor | Mon | Tue | Wed | Thu | Fri |
|---|---|---|---|---|---|---|
| 33917 | Carroll |
9:30 a.m. 10:45 a.m. SLC 348 | 9:30 a.m. 10:45 a.m. SLC 348 | |||
| 20759 | Mayer |
9:30 a.m. 10:45 a.m. Brooks 520 | 9:30 a.m. 10:45 a.m. Brooks 520 | |||
| 53918 | Carroll |
11 a.m. 12:15 p.m. SLC 348 | 11 a.m. 12:15 p.m. SLC 348 | |||
| 90760 | Mayer |
11 a.m. 12:15 p.m. Brooks 520 | 11 a.m. 12:15 p.m. Brooks 520 | |||
| 73919 | Hollenbeck |
12:30 p.m. 1:45 p.m. Sanford 112 | 12:30 p.m. 1:45 p.m. Sanford 112 | |||
| 33920 | Hollenbeck |
2 p.m. 3:15 p.m. Sanford 112 | 2 p.m. 3:15 p.m. Sanford 112 |
Fall 2009 Schedule
| Call # | Instructor | Mon | Tue | Wed | Thu | Fri |
|---|---|---|---|---|---|---|
| 83377 | Mayer |
9:30 a.m. 10:45 a.m. Caldwell 107 | 9:30 a.m. 10:45 a.m. Caldwell 107 | |||
| 33383 | Mayer |
11 a.m. 12:15 p.m. Sanford 209 | 11 a.m. 12:15 p.m. Sanford 209 | |||
| 03387 | Drenten, Jenna |
2 p.m. 3:15 p.m. Caldwell 107 | 2 p.m. 3:15 p.m. Caldwell 107 | |||
| 23388 | Drenten, Jenna |
3:30 p.m. 4:45 p.m. Caldwell 107 | 3:30 p.m. 4:45 p.m. Caldwell 107 |
Summer 2009, Thru Session Schedule
| Call # | Instructor | Mon | Tue | Wed | Thu | Fri |
|---|---|---|---|---|---|---|
| 42033 | Drenten, Jenna |
11:45 a.m. 12:45 p.m. Sanford 212 | 11:45 a.m. 12:45 p.m. Sanford 212 | 11:45 a.m. 12:45 p.m. Sanford 212 | 11:45 a.m. 12:45 p.m. Sanford 212 | 11:45 a.m. 12:45 p.m. Sanford 212 |
Spring 2009 Schedule
| Call # | Instructor | Mon | Tue | Wed | Thu | Fri |
|---|---|---|---|---|---|---|
| 81533 | Mason |
8 a.m. 9:15 a.m. Sanford 112 | 8 a.m. 9:15 a.m. Sanford 112 | |||
| 51280 | Mayer |
10:10 a.m. 11 a.m. Caldwell 107 | 10:10 a.m. 11 a.m. Caldwell 107 | 10:10 a.m. 11 a.m. Caldwell 107 |
||
| 71281 | Mayer |
11:15 a.m. 12:05 p.m. Caldwell 107 | 11:15 a.m. 12:05 p.m. Caldwell 107 | 11:15 a.m. 12:05 p.m. Caldwell 107 |
||
| 31536 | Hollenbeck |
12:30 p.m. 1:45 p.m. Journalism 504 | 12:30 p.m. 1:45 p.m. Journalism 504 |