Course Listings

Marketing Courses

MARK 4100: Consumer Buyer Behavior

An overview of what marketers need to know about consumers and how this knowledge is used to satisfy consumer needs. Consumer behavior concepts, processes, and models that help explain differences in consumption behavior and choice are discussed. Concepts from marketing, economics, and basic behavioral sciences are introduced. Offered every year.

Prerequisite: MARK 3000.

3.0 hours

Programs of Study

Schedule of Classes

Spring 2010 Schedule
Athens, GA (University of Georgia)
Call # Instructor Mon Tue Wed Thu Fri
33917 Carroll
9:30 a.m.
10:45 a.m.
SLC 348
9:30 a.m.
10:45 a.m.
SLC 348
20759 Mayer
9:30 a.m.
10:45 a.m.
Brooks 520
9:30 a.m.
10:45 a.m.
Brooks 520
53918 Carroll
11 a.m.
12:15 p.m.
SLC 348
11 a.m.
12:15 p.m.
SLC 348
90760 Mayer
11 a.m.
12:15 p.m.
Brooks 520
11 a.m.
12:15 p.m.
Brooks 520
73919 Hollenbeck
12:30 p.m.
1:45 p.m.
Sanford 112
12:30 p.m.
1:45 p.m.
Sanford 112
33920 Hollenbeck
2 p.m.
3:15 p.m.
Sanford 112
2 p.m.
3:15 p.m.
Sanford 112
Fall 2009 Schedule
Athens, GA (University of Georgia)
Call # Instructor Mon Tue Wed Thu Fri
83377 Mayer
9:30 a.m.
10:45 a.m.
Caldwell 107
9:30 a.m.
10:45 a.m.
Caldwell 107
33383 Mayer
11 a.m.
12:15 p.m.
Sanford 209
11 a.m.
12:15 p.m.
Sanford 209
03387 Drenten, Jenna
2 p.m.
3:15 p.m.
Caldwell 107
2 p.m.
3:15 p.m.
Caldwell 107
23388 Drenten, Jenna
3:30 p.m.
4:45 p.m.
Caldwell 107
3:30 p.m.
4:45 p.m.
Caldwell 107
Summer 2009, Thru Session Schedule
Athens, GA (University of Georgia)
Call # Instructor Mon Tue Wed Thu Fri
42033 Drenten, Jenna
11:45 a.m.
12:45 p.m.
Sanford 212
11:45 a.m.
12:45 p.m.
Sanford 212
11:45 a.m.
12:45 p.m.
Sanford 212
11:45 a.m.
12:45 p.m.
Sanford 212
11:45 a.m.
12:45 p.m.
Sanford 212
Spring 2009 Schedule
Athens, GA (University of Georgia)
Call # Instructor Mon Tue Wed Thu Fri
81533 Mason
8 a.m.
9:15 a.m.
Sanford 112
8 a.m.
9:15 a.m.
Sanford 112
51280 Mayer
10:10 a.m.
11 a.m.
Caldwell 107
10:10 a.m.
11 a.m.
Caldwell 107
10:10 a.m.
11 a.m.
Caldwell 107
71281 Mayer
11:15 a.m.
12:05 p.m.
Caldwell 107
11:15 a.m.
12:05 p.m.
Caldwell 107
11:15 a.m.
12:05 p.m.
Caldwell 107
31536 Hollenbeck
12:30 p.m.
1:45 p.m.
Journalism 504
12:30 p.m.
1:45 p.m.
Journalism 504

Contact Information

Department of Marketing
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