Course Listings

Marketing Courses

MARK 4100: Consumer Buyer Behavior

An overview of what marketers need to know about consumers and how this knowledge is used to satisfy consumer needs. Consumer behavior concepts, processes, and models that help explain differences in consumption behavior and choice are discussed. Concepts from marketing, economics, and basic behavioral sciences are introduced. Offered every year.

Prerequisite: MARK 3000.

3.0 hours

Schedule of Classes

Fall 2008 Schedule
Athens, GA (University of Georgia)
Call # Instructor Mon Tue Wed Thu Fri
95007 Carroll
9:30 a.m.
10:45 a.m.
Journalism 504
9:30 a.m.
10:45 a.m.
Journalism 504
05008 Carroll
11 a.m.
12:15 p.m.
Journalism 504
11 a.m.
12:15 p.m.
Journalism 504
25009 Hollenbeck
2 p.m.
3:15 p.m.
Caldwell 105
2 p.m.
3:15 p.m.
Caldwell 105
45027 Hollenbeck
3:30 p.m.
4:45 p.m.
Caldwell 105
3:30 p.m.
4:45 p.m.
Caldwell 105
Summer 2008, Thru Session Schedule
Athens, GA (University of Georgia)
Call # Instructor Mon Tue Wed Thu Fri
42189 Mayer
1 p.m.
2 p.m.
Sanford 212
1 p.m.
2 p.m.
Sanford 212
1 p.m.
2 p.m.
Sanford 212
1 p.m.
2 p.m.
Sanford 212
1 p.m.
2 p.m.
Sanford 212
Spring 2008 Schedule
Athens, GA (University of Georgia)
Call # Instructor Mon Tue Wed Thu Fri
22000 Carroll
9:30 a.m.
10:45 a.m.
SLC 214
9:30 a.m.
10:45 a.m.
SLC 214
42001 Carroll
11 a.m.
12:15 p.m.
SLC 214
11 a.m.
12:15 p.m.
SLC 214
52007 Zinkhan
2 p.m.
3:15 p.m.
Sanford 209
2 p.m.
3:15 p.m.
Sanford 209
92012 Mayer
2:30 p.m.
3:20 p.m.
Sanford 112
2:30 p.m.
3:20 p.m.
Sanford 112
2:30 p.m.
3:20 p.m.
Sanford 112
Lawrenceville, GA (Georgia Gwinnett College)
Call # Instructor Mon Tue Wed Thu Fri
48199 Gauld
6:30 p.m.
7:45 p.m.
UGG-A 1320
6:30 p.m.
7:45 p.m.
UGG-A 1320
Griffin, GA (CAES)
Call # Instructor Mon Tue Wed Thu Fri
49207 Debonis
5:30 p.m.
8 p.m.
Flynt Building 319

Contact Information

Department of Marketing
website