An overview of what marketers need to know about consumers and how this knowledge is used to satisfy consumer needs. Consumer behavior concepts, processes, and models that help explain differences in consumption behavior and choice are discussed.
Concepts from marketing, economics, and basic behavioral sciences are introduced.

Oasis Title

CONS BUYER BEHAVIOR

Semester Course Offered

Offered every year.

Grading System

A-F (Traditional)

Prerequisite

MARK 3000 or MARK 3000H or MARK 3001 or MARK 3001H

Syllabi MARK 4100
Credit Hours 3.0

Schedule of Classes

Fall 2014

No scheduled meetings.