Marketing Courses
MARK 4100: Consumer Buyer Behavior
An overview of what marketers need to know about consumers and how this knowledge is used to satisfy consumer needs. Consumer behavior concepts, processes, and models that help explain differences in consumption behavior and choice are discussed. Concepts from marketing, economics, and basic behavioral sciences are introduced. Offered every year.
Prerequisite: MARK 3000.
3.0 hours
Programs of Study
Syllabi
- MARK 4100: Consumer Buyer Behavior (UGA Bulletin)
Schedule of Classes
Fall 2013 Schedule
| Call # | Instructor | Mon | Tue | Wed | Thu | Fri |
|---|---|---|---|---|---|---|
| 82858 | Min |
9:30 a.m. – 10:45 a.m.
Library 0B2
|
9:30 a.m. – 10:45 a.m.
Library 0B2
|
|||
| 02859 | Hollenbeck |
9:30 a.m. – 10:45 a.m.
Journalism 509
|
9:30 a.m. – 10:45 a.m.
Journalism 509
|
|||
| 22855 |
9:30 a.m. – 10:45 a.m.
Sanford 212
|
9:30 a.m. – 10:45 a.m.
Sanford 212
|
||||
| 42856 |
11 a.m. – 12:15 p.m.
Sanford 212
|
11 a.m. – 12:15 p.m.
Sanford 212
|
||||
| 62857 |
12:30 p.m. – 1:45 p.m.
Sanford 212
|
12:30 p.m. – 1:45 p.m.
Sanford 212
|
Summer 2013, First Session Schedule
| Call # | Instructor | Mon | Tue | Wed | Thu | Fri |
|---|---|---|---|---|---|---|
| 32525 | Min |
9:15 a.m. – 11:30 a.m.
SLC 213
|
9:15 a.m. – 11:30 a.m.
SLC 213
|
9:15 a.m. – 11:30 a.m.
SLC 213
|
9:15 a.m. – 11:30 a.m.
SLC 213
|
9:15 a.m. – 11:30 a.m.
SLC 213
|
Spring 2013 Schedule
| Call # | Instructor | Mon | Tue | Wed | Thu | Fri |
|---|---|---|---|---|---|---|
| 32511 | Hollenbeck |
9:30 a.m. – 10:45 a.m.
Journalism 501
|
9:30 a.m. – 10:45 a.m.
Journalism 501
|
|||
| 42534 | Min |
10:10 a.m. – 11 a.m.
Sanford 209
|
10:10 a.m. – 11 a.m.
Sanford 209
|
10:10 a.m. – 11 a.m.
Sanford 209
|
||
| 92514 | Hollenbeck |
11 a.m. – 12:15 p.m.
Journalism 501
|
11 a.m. – 12:15 p.m.
Journalism 501
|
|||
| 62535 | Min |
11:15 a.m. – 12:05 p.m.
Sanford 209
|
11:15 a.m. – 12:05 p.m.
Sanford 209
|
11:15 a.m. – 12:05 p.m.
Sanford 209
|
Fall 2012 Schedule
| Call # | Instructor | Mon | Tue | Wed | Thu | Fri |
|---|---|---|---|---|---|---|
| 74648 | Hollenbeck |
9:30 a.m. – 10:45 a.m.
Journalism 504
|
9:30 a.m. – 10:45 a.m.
Journalism 504
|
|||
| 94652 | Kaikati |
9:30 a.m. – 10:45 a.m.
SLC 213
|
9:30 a.m. – 10:45 a.m.
SLC 213
|
|||
| 24654 | Kaikati |
11 a.m. – 12:15 p.m.
SLC 213
|
11 a.m. – 12:15 p.m.
SLC 213
|
|||
| 54650 | Hollenbeck |
11 a.m. – 12:15 p.m.
Journalism 504
|
11 a.m. – 12:15 p.m.
Journalism 504
|
|||
| 44655 | Kaikati |
2 p.m. – 3:15 p.m.
SLC 213
|
2 p.m. – 3:15 p.m.
SLC 213
|
