The value and methods of marketing research in the context of business decision making. The course first stresses the process of obtaining information, and then emphasizes the use of this information to reduce the risks in marketing decision making.

Oasis Title

MKT RSRCH BUS DECIS

Semester Course Offered

Offered every year.

Grading System

A-F (Traditional)

Prerequisite

(MARK 3000 or MARK 3000H or MARK 3000E or MARK 3001 or MARK 3001H ) and (MSIT 3000 or MSIT 3000E or MSIT 3000H or MSIT 3001 or STAT 3000)

Syllabi MARK 4000
Credit Hours 3.0

Schedule of Classes

Spring 2013

Time Mon Tue Wed Thu Fri
noon
1 pm
2 pm
3 pm
4 pm
12:30 pm-1:45 pm
0501 Journalism
12507
12:30 pm-1:45 pm
0305 Caldwell Hall
02501
2 pm-3:15 pm
0305 Caldwell Hall
42503
3:30 pm-4:45 pm
0305 Caldwell Hall
82505
12:30 pm-1:45 pm
0501 Journalism
12507
12:30 pm-1:45 pm
0305 Caldwell Hall
02501
2 pm-3:15 pm
0305 Caldwell Hall
42503
3:30 pm-4:45 pm
0305 Caldwell Hall
82505