The value and methods of marketing research in the context of business decision making. The course first stresses the process of obtaining information, and then emphasizes the use of this information to reduce the risks in marketing decision making.

Oasis Title


Semester Course Offered

Offered every year.

Grading System

A-F (Traditional)


(MARK 3000 or MARK 3000H or MARK 3000E or MARK 3001 or MARK 3001H ) and (MSIT 3000 or MSIT 3000E or MSIT 3000H or MSIT 3001 or STAT 3000)

Syllabi MARK 4000
Credit Hours 3.0

Schedule of Classes

Fall 2014


View MARK 4000 schedule (if offered) for Fall 2014 in Athena.

If MARK 4000 is not offered for Fall 2014 you will see a page stating "No classes were found that meet your search criteria."

Course schedule information for the Fall 2014 term is currently only available in Athena.