Examination of the ways organizations satisfy consumer and organizational needs and wants for products and services. Emphasis is placed on how the elements of the marketing mix are used to provide customer satisfaction in the marketing of goods and services, both domestically and internationally. For non- Terry College of Business students.
|Semester Course Offered||
Offered every year.
Permission of Honors
Honors Program students meet for additional break-out sessions.
PRIN OF MKT H