Examination of the ways organizations satisfy consumer and organizational needs and wants for products and services. Emphasis is placed on how the elements of the marketing mix are used to provide customer satisfaction in the marketing of goods and services, both domestically and internationally. For non- Terry College of Business students.

Duplicate Credit

Not open to students with credit in MARK 3001, MARK 3001E, MARK 3000, MARK 3000H, MARK 3000E

Semester Course Offered

Offered every year.

Grading System

A-F (Traditional)


Permission of Honors

Nontraditional Format

Honors Program students meet for additional break-out sessions.

Athena Title

Principles of Marketing Hon

Syllabi MARK 3001H
Credit Hours 3.0