MARK 3001H: Principles of Marketing (Honors)

Examination of the ways organizations satisfy consumer and organizational needs and wants for products and services. Emphasis is placed on how the elements of the marketing mix are used to provide customer satisfaction in the marketing of goods and services, both domestically and internationally. For non- Terry College of Business students. Non-traditional format: Honors Program students meet for additional break-out sessions. Offered every year.

Not open to students with credit in MARK 3001 or MARK 3000 or MARK 3000H. Prerequisite: (ACCT 2101 or ACCT 2101H) and (MIST 2090 or MIST 2090H or CSCI 1100-1100L) and permission of Honors.

3.0 hours