Examination of the ways organizations satisfy consumer and organizational needs and wants for products and services. Emphasis is placed on how the elements of the marketing mix are used to provide customer satisfaction in the marketing of goods and services, both domestically and internationally. For non- Terry College of Business students.

Duplicate Credit

Not open to students with credit in MARK 3000, MARK 3000H, MARK 3000E, MARK 3001, MARK 3001H

Semester Course Offered

Offered every year.

Grading System

A-F (Traditional)

Nontraditional Format

This course will be taught 95% or more online.

Athena Title

Principles of Marketing

Syllabi MARK 3001E
Credit Hours 3.0