Examination of the ways organizations satisfy consumer and organizational needs and wants for products and services. Emphasis is placed on how the elements of the marketing mix are used to provide customer satisfaction in the marketing of goods and services, both domestically and internationally. For non- Terry College of Business students.

Oasis Title

PRIN OF MKT

Duplicate Credit

Not open to students with credit in MARK 3001H or MARK 3000 or MARK 3000H

Semester Course Offered

Offered every year.

Grading System

A-F (Traditional)

Syllabi MARK 3001
Credit Hours 3.0

Schedule of Classes

Fall 2014

No scheduled meetings.