Marketing Courses
MARK 3000H: Principles of Marketing (Honors)
Examination of the ways organizations satisfy consumer and organizational needs and wants for products and services. Emphasis is placed on how the elements of the marketing mix are used to provide customer satisfaction in the marketing of goods and services, both domestically and internationally. Offered every year.
Not open to students with credit in MARK 3000. Prerequisite: ACCT 2101 and (MIST 2090 or CSCI 1100-1100L) and permission of Honors.
3.0 hours