Examination of the ways organizations satisfy consumer and organizational needs and wants for products and services.
Emphasis is placed on how the elements of the marketing mix are used to provide customer satisfaction in the marketing of goods and services, both domestically and internationally.

Oasis Title

PRIN OF MKT H

Duplicate Credit

Not open to students with credit in MARK 3000 or MARK 3001 or MARK 3001H

Semester Course Offered

Offered every year.

Grading System

A-F (Traditional)

Prerequisite

(ACCT 2101 or ACCT 2101H) and (MIST 2090 or MIST 2190H or CSCI 1100-1100L) and permission of Honors

Nontraditional Format

Honors students meet for additional break-out sessions.

Pre or Corequisite

(MSIT 3000 or MSIT 3000H or STAT 3000) and (MGMT 3010 or MGMT 3020 or MGMT 4010 or MGMT 4020)

Syllabi MARK 3000H
Credit Hours 3.0

Schedule of Classes

None

 

No scheduled meetings.