Examination of the ways organizations satisfy consumer and
organizational needs and wants for products and services.
Emphasis is placed on how the elements of the marketing mix are used to provide customer satisfaction in the marketing of goods and services, both domestically and internationally.
PRIN OF MKT H
|Semester Course Offered||
Offered every year.
Honors students meet for additional break-out sessions.
|Pre or Corequisite|
Schedule of Classes