Examination of the ways organizations satisfy consumer and organizational needs and wants for products and services. Emphasis is placed on how the elements of the marketing mix are used to provide customer satisfaction in the marketing of goods and services, both domestically and internationally.

Duplicate Credit

Not open to students with credit in MARK 3000, MARK 3000H, MARK 3001, MARK 3001H, MARK 3001E

Semester Course Offered

Offered every year.

Grading System

A-F (Traditional)


(ACCT 2101 or ACCT 2101E or ACCT 2101H) and (MIST 2090 or MIST 2090E or MIST 2190H or CSCI 1100-1100L)

Nontraditional Format

This course will be taught 95% or more online.

Athena Title

Principles of Marketing

Syllabi MARK 3000E
Credit Hours 3.0