Examination of the ways organizations satisfy consumer and organizational needs and wants for products and services. Emphasis is placed on how the elements of the marketing mix are used to provide customer satisfaction in the marketing of goods and services, both domestically and internationally.

Oasis Title

PRIN OF MKT

Duplicate Credit

Not open to students with credit in MARK 3000 or MARK 3000H or MARK 3001 or MARK 3001H

Semester Course Offered

Offered every year.

Grading System

A-F (Traditional)

Prerequisite

(ACCT 2101 or ACCT 2101H) and (MIST 2090 or MIST 2190H or CSCI 1100-1100L)

Nontraditional Format

This course will be taught 95% or more online.

Syllabi MARK 3000E
Credit Hours 3.0

Schedule of Classes

Summer 2014

Online or Arranged by Instructor

No scheduled meetings.