An exploration of best practices in the service sector by analysis of leading-edge firms and the strategies they employ to create and maintain competitive advantage. Emphasis is placed on the close coordination of marketing and operations in the design and implementation of service delivery processes.

Duplicate Credit

Not open to students with credit in EMBA 8750

Semester Course Offered

Offered spring semester every year.

Grading System

A-F (Traditional)

Athena Title


Syllabi EMBA 7750
Credit Hours 3.0