The integration of marketing concepts and their application to strategic decision making. Topics of study include marketing in the knowledge economy, developing a market-focused organization, understanding customers and competitors, relationship management, and the impact of organizational variables on customer satisfaction.

Oasis Title

MARKETING STRATEGY

Duplicate Credit

Not open to students with credit in EMBA 8650

Semester Course Offered

Offered fall semester every year.

Grading System

A-F (Traditional)

Syllabi EMBA 7650
Credit Hours 3.0

Schedule of Classes

Summer 2014

Time Mon Tue Wed Thu Fri
6 pm
7 pm
8 pm
9 pm
6 pm-9 pm
None
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