The integration of marketing concepts and their application to strategic decision making. Topics of study include marketing in the knowledge economy, developing a market-focused organization, understanding customers and competitors, relationship management, and the impact of organizational variables on customer satisfaction.

Oasis Title


Duplicate Credit

Not open to students with credit in EMBA 8650

Semester Course Offered

Offered fall semester every year.

Grading System

A-F (Traditional)

Syllabi EMBA 7650
Credit Hours 3.0

Schedule of Classes

Fall 2014


View EMBA 7650 schedule (if offered) for Fall 2014 in Athena.

If EMBA 7650 is not offered for Fall 2014 you will see a page stating "No classes were found that meet your search criteria."

Course schedule information for the Fall 2014 term is currently only available in Athena.