The integration of marketing concepts and their application to strategic decision making. Topics of study include marketing in the knowledge economy, developing a market-focused organization, understanding customers and competitors, relationship management, and the impact of organizational variables on customer satisfaction.

Oasis Title

MARKETING STRATEGY

Duplicate Credit

Not open to students with credit in EMBA 8650

Semester Course Offered

Offered fall semester every year.

Grading System

A-F (Traditional)

Syllabi EMBA 7650
Credit Hours 3.0

Schedule of Classes

Fall 2014

 

View EMBA 7650 schedule (if offered) for Fall 2014 in Athena.

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Course schedule information for the Fall 2014 term is currently only available in Athena.