EMBA 7250E: Marketing Management

An exploration of the foundation of strategic and tactical decision making in marketing through intelligence gathering, environmental analysis, positioning of market offerings, and market segmentation. Topics of study include developing organizational focus on customers and markets, analyzing customers and competition, positioning strategy, product development, relationship logistics, and integrated marketing communications. Offered spring semester every year.

Not open to students with credit in EMBA 7250 or EMBA 8250.

3.0 hours