An exploration of the foundation of strategic and tactical decision making in marketing through intelligence gathering, environmental analysis, positioning of market offerings, and market segmentation. Topics of study include developing
organizational focus on customers and markets, analyzing customers and competition, positioning strategy, product development, relationship logistics, and integrated marketing communications.

Duplicate Credit

Not open to students with credit in EMBA 8250

Semester Course Offered

Offered spring semester every year.

Grading System

A-F (Traditional)

Athena Title

MARKETING MGT

Syllabi EMBA 7250
Credit Hours 3.0