An exploration of the foundation of strategic and tactical decision making in marketing through intelligence gathering, environmental analysis, positioning of market offerings, and market segmentation. Topics of study include developing
organizational focus on customers and markets, analyzing customers and competition, positioning strategy, product development, relationship logistics, and integrated marketing communications.

Oasis Title


Duplicate Credit

Not open to students with credit in EMBA 8250

Semester Course Offered

Offered spring semester every year.

Grading System

A-F (Traditional)

Syllabi EMBA 7250
Credit Hours 3.0

Schedule of Classes

Fall 2014


View EMBA 7250 schedule (if offered) for Fall 2014 in Athena.

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Course schedule information for the Fall 2014 term is currently only available in Athena.