An exploration of the foundation of strategic and tactical
decision making in marketing through intelligence gathering,
environmental analysis, positioning of market offerings, and
market segmentation. Topics of study include developing
organizational focus on customers and markets, analyzing customers and competition, positioning strategy, product development, relationship logistics, and integrated marketing communications.
Not open to students with credit in EMBA 8250
|Semester Course Offered||
Offered spring semester every year.
Schedule of Classes
If EMBA 7250 is not offered for Fall 2014 you will see a page stating "No classes were found that meet your search criteria."
Course schedule information for the Fall 2014 term is currently only available in Athena.