| Description |
Contact |
| Customer relationship management and data warehousing
. Case studies in 12 organizations using CRM. |
Hugh Watson |
| WebQual™. Measuring visitors' perceptions of the
quality of a Web site. This is a 36 item instrument.
Working paper. |
Eleanor Loiacono |
| Professional open source. An analysis of business models for operating successfully in the open source domain. Published paper. |
Rick Watson |
| ERP success factors. A series of field studies
determining the conditions under which ERP is successfully implemented. |
Dale Goodhue |
| U-Commerce: extending the universe of marketing. An
article commissioned by the Journal of the Academy of Marketing Science to examine what's
beyond e- & m-commerce. Working paper. |
Rick Watson |
| Datawarehousing ROI. Determining organizational
practices for calculating a datawarehousing ROI. |
Hugh Watson |
| Customer Service Systems. An investigation of
emerging Internet-based service systems in a range of service businesses. Funded by NCR's
Teradata division, Marketing Science Institute, and Cornell's School of Hotel Administration.
Working paper. |
Kathryn Brohman |
| CIOs as Leaders in Contemporary Organizations. The
focus is on understanding the role of CIOs in organizations, the relationship between CIO
effectiveness and organizational performance, and the factors that influence CIO
effectiveness. |
Elena Karahanna |
| Partner relationship management. Describing,
theoretically and practically, the learning processes involved in developing and extending
partnerships with suppliers and customers. A major consideration is the distinction between
market/customer learning (or discovery) and knowledge creation processes. How IT systems
are tailored to fit these learning processes is integral to the model specification process.
|
Tom Leigh |
Transformation of the Enterprise Through eBusiness: An
Investigation of Opportunities, Challenges and Best Practices. The primary research
questions of the study are
- What are effective models of ebusiness and how do they create business value?
- What are effective paths of migration to models of ebusiness?
- What are effective strategies and best practices for implementing and maintaining
these business models?
|
Dave Chatterjee |
