July 19, 2012
As president of Atlanta Convention & Visitors Bureau (ACVB), William Pate is in charge of maintaining tourism as one of the city’s top economic drivers. The industry brought more than 37 million visitors to metro Atlanta in 2010, generating more than $11 billion in visitor spending) and sustaining more than 223,000 jobs.
Prior to joining ACVB, Pate served as president of Career Sports & Entertainment, a national sports marketing and representation firm. He is the former chief marketing officer of BellSouth, one of the world’s largest communications companies, where he spearheaded the development and marketing of the BellSouth brand both nationally and internationally.
Pate also held positions at MCI, where he supervised domestic and international advertising and public relations and at Knapp Inc., an Atlanta-based marketing services firm specializing in solutions for large corporations. He also spent six years at the Southeast Dairy Association, producing advertising and marketing programs.
He began his career in non-profit, working in public relations positions with Goodwill Industries and the American Red Cross. Pate has received many awards and honors for his work from both Advertising Age and the American Marketing Association. He was named 2010 corporate marketer of the year by the Atlanta Chapter of the American Marketing Association and was named to the Atlanta Business Chronicle’s 100 Most Influential Atlantans in 2009 and 2010. Hospitality Sales & Marketing Association International recently recognized Pate as one of the 2011 Top 25 Most Extraordinary Minds in Sales & Marketing.
Pate is a past chairman of the board of the Atlanta Sports Council, the Chick-fil-A Bowl and ACVB. He serves on the board of Destination Marketing Association International, Children’s Healthcare of Atlanta, and U.S. Travel Association, as well as on the Board of Councilors of the Carter Presidential Center, the Georgia State University Board of Trustees, the Metro Atlanta Chamber of Commerce and the Commerce Club.
A native of Atlanta, Pate grew up in Decatur and attended Georgia State University, where he received his undergraduate degree in journalism and his graduate degree in communications.