Marketing studies the development, transport, pricing, promotion, and selling of goods and services that satisfy consumers' needs and contribute to a growing and beneficial economy. Marketing is fundamental activity of all organizations. It is part of our everyday activities and experiences. The mission of The Department of Marketing at the Terry College is to provide students with an excellent understanding of marketing and its vital role in society.
Regret. Success. Heartbreak. Calf braces. These are the topics that are served up every week on The Wish Dish, a new website where college students across the country share personal stories.
And if it sounds therapeutic, it is.
Sara Chamberlain, a senior majoring in marketing and theatre, says the “choice was clear” to attend UGA, and from the classroom to the stage, she’s made the most of her opportunities.
Marketing professor brings fresh insights from his consumer behavior research into the classroom, which he says benefits both his students and his research.
Julio Sevilla brings fresh insights from his consumer behavior research into the classroom, which he says benefits both his students and his research.