148 Brooks Hall
310 Herty Drive
Athens, GA 30602
Marketing studies the development, transport, pricing, promotion, and selling of goods and services that satisfy consumers' needs and contribute to a growing and beneficial economy. Marketing is fundamental activity of all organizations. It is part of our everyday activities and experiences. The mission of The Department of Marketing at the Terry College is to provide students with an excellent understanding of marketing and its vital role in society.
Department of Marketing Offerings
Marketing is an integral part of our everyday activities and experiences. It is concerned with developing, transporting, promoting, and selling the vast assortment of products and services needed to satisfy the diverse wants and needs of consumers. It is an indispensable part of business practice and a challenging field for study and research.
Marketing is not what it used to be. In fact, it’s a lot more. In today’s complex and competitive environment, a marketing professional may manage products, services, brands, and customers. At Terry, students with a concentration in marketing explore the traditional area of product management alongside the emerging topics of managing brands, services, and customers. In addition, Terry recognizes that launching a marketing campaign for a new product is vastly different from managing a century old established brand.
Our Master of Marketing Research (MMR) program at the Terry College of Business was the first Master of Marketing Research program in the U.S. and is internationally regarded as the standard of comparison for such programs.
The PhD Program in Marketing provides students with both strong empirical research skills in econometrics, psychometrics, and statistics and strong theory development in consumer behavior, psychology, and strategy.
Benjamin Watson (BBA ’03) and Kirsten Vaughn Watson (BBA ’03) were college sweethearts whose devotion to a service-based life may outshine even Benjamin’s exemplary football career. He’s written a new book, and the family’s foundation promotes charitable initiatives and educational opportunities.
Sep 15Thursday, September 15, 2016 at 7:00am
Sep 21Wednesday, September 21, 2016 at 12:00pm
Oct 15Saturday, October 15, 2016 at 12:00am
Oct 22Saturday, October 22, 2016 at 7:00am
Oct 28Friday, October 28, 2016 at 12:00am