Marketing studies the development, transport, pricing, promotion, and selling of goods and services that satisfy consumers' needs and contribute to a growing and beneficial economy. Marketing is fundamental activity of all organizations. It is part of our everyday activities and experiences. The mission of The Department of Marketing at the Terry College is to provide students with an excellent understanding of marketing and its vital role in society.


Spotlights

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Marketing professor brings fresh insights from his consumer behavior research into the classroom, which he says benefits both his students and his research.

Julio Sevilla brings fresh insights from his consumer behavior research into the classroom, which he says benefits both his students and his research.

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Spotlight on Sundar Bharadwaj

The "In Their Own Words" series examines some of the more personal paths of faculty at the Terry College. Marketing professor Sundar Bharadwaj answers "How did you get into research?”

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PESA president hopes to break into the entertainment industry

Third-year Terry student Jamilla Johnson thrives in a fast-paced environment. Everything she does, from her marketing coursework to running the student-led club PESA, happens at a rapid pace.