Marketing studies the development, transport, pricing, promotion, and selling of goods and services that satisfy consumers' needs and contribute to a growing and beneficial economy. Marketing is fundamental activity of all organizations. It is part of our everyday activities and experiences. The mission of The Department of Marketing at the Terry College is to provide students with an excellent understanding of marketing and its vital role in society.


Spotlights

With three first-place finishes at three major collegiate competitions in six months, the Terry Sales Program has a formula for success that isn’t a formula at all.

Broadway actor Eddie Cantor once said, “It takes 20 years to make an overnight success.” The Terry College is thankful that marketing professor Kevin Ellis isn’t that patient. The past six months has yielded an unprecedented number of “firsts” for the Terry College Sales Program. Terry not only won the team and individual phases of the National Collegiate Sales Competition (NCSC), but it was also victorious in the team phase of the International Collegiate Sales Competition (ICSC), and the individual phase of the State Farm Sales Competition.

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Marketing major Jamilla Johnson answers questions as one of UGA's "15 from 2015"

UGA: Share a little bit about your time interning with Tyler Perry Studios.

Jamilla Johnson: It was truly a life-changing experience. I was a production assistant for If Loving You is Wrong and Love Thy Neighbor, two of Tyler Perry’s television shows. One of the main reasons I loved working there is because no two days were alike. Although the hours were long, time flew by because it was enjoyable. Being in such a fast-paced atmosphere and being surrounded by hard-working people who have years of experience were definitely attributes of the internship that contributed to it being a great learning environment. And I loved meeting the talent, of course.

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Terry student’s website dishes out student stories

Regret. Success. Heartbreak. Calf braces. These are the topics that are served up every week on The Wish Dish, a new website where college students across the country share personal stories.

And if it sounds therapeutic, it is.