Marketing studies the development, transport, pricing, promotion, and selling of goods and services that satisfy consumers' needs and contribute to a growing and beneficial economy. Marketing is fundamental activity of all organizations. It is part of our everyday activities and experiences. The mission of The Department of Marketing at the Terry College is to provide students with an excellent understanding of marketing and its vital role in society.


Spotlights

Spotlight on Sundar Bharadwaj

The "In Their Own Words" series examines some of the more personal paths of faculty at the Terry College. Marketing professor Sundar Bharadwaj answers "How did you get into research?”

PESA president hopes to break into the entertainment industry

Third-year Terry student Jamilla Johnson thrives in a fast-paced environment. Everything she does, from her marketing coursework to running the student-led club PESA, happens at a rapid pace.
 

Spotlight on Tim Halloran (MMR 1994)

Tim Halloran (MMR '94) has written a new book, Romancing the Brand, which is a reflection of a 20-year marketing career in which he has built, directed, and consulted with some of the world's most successful brands (Powerade, Dasani, Diet Coke) and provided guidance and support to mega companies such as Coca-Cola, Home Depot, and Kraft Foods.