Marketing studies the development, transport, pricing, promotion, and selling of goods and services that satisfy consumers' needs and contribute to a growing and beneficial economy. Marketing is fundamental activity of all organizations. It is part of our everyday activities and experiences. The mission of The Department of Marketing at the Terry College is to provide students with an excellent understanding of marketing and its vital role in society.
Cornell Professor Brian Wansink's work delivers insights laced with humor that explains how we eat, why our choices aren't logical, and what we can do about it.
Fall 2013 Master of Marketing Research Advisory Board Meeting keynote speaker and best-selling author Brian Wansink "has changed the world" with his research on mindless eating and slim by design.
Terry awards doctorates in seven disciplines, each of which nominated distinguished graduates in academia. These seven represent the cream of a very impressive crop.
Eli Lilly's market research director gained skills, connections, and career wisdom from the Terry Master's of Marketing Research program
When marketers forget that they are not their customers, Wayne Lashua has a secret weapon direct from Ashdown Forest.