Marketing studies the development, transport, pricing, promotion, and selling of goods and services that satisfy consumers' needs and contribute to a growing and beneficial economy. Marketing is fundamental activity of all organizations. It is part of our everyday activities and experiences. The mission of The Department of Marketing at the Terry College is to provide students with an excellent understanding of marketing and its vital role in society.


Spotlights

Spotlight on In Their Own Words: John Hulland

The Terry website and magazine devotes a lot of attention to faculty contributions that impact students, the field of research, and the reputation of the college. An essential part of the college experience is also a student’s personal path to acquire knowledge. 

John Hulland, the Emily H. and Charles M. Tanner Jr. Chair in Sales Management answers the question "How did your childhood love of playing in the sand contribute to your career?"

With three first-place finishes at three major collegiate competitions in six months, the Terry Sales Program has a formula for success that isn’t a formula at all.

Broadway actor Eddie Cantor once said, “It takes 20 years to make an overnight success.” The Terry College is thankful that marketing professor Kevin Ellis isn’t that patient. The past six months has yielded an unprecedented number of “firsts” for the Terry College Sales Program. Terry not only won the team and individual phases of the National Collegiate Sales Competition (NCSC), but it was also victorious in the team phase of the International Collegiate Sales Competition (ICSC), and the individual phase of the State Farm Sales Competition.

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Marketing major Jamilla Johnson answers questions as one of UGA's "15 from 2015"

UGA: Share a little bit about your time interning with Tyler Perry Studios.

Jamilla Johnson: It was truly a life-changing experience. I was a production assistant for If Loving You is Wrong and Love Thy Neighbor, two of Tyler Perry’s television shows. One of the main reasons I loved working there is because no two days were alike. Although the hours were long, time flew by because it was enjoyable. Being in such a fast-paced atmosphere and being surrounded by hard-working people who have years of experience were definitely attributes of the internship that contributed to it being a great learning environment. And I loved meeting the talent, of course.