Marketing studies the development, transport, pricing, promotion, and selling of goods and services that satisfy consumers' needs and contribute to a growing and beneficial economy. Marketing is fundamental activity of all organizations. It is part of our everyday activities and experiences. The mission of The Department of Marketing at the Terry College is to provide students with an excellent understanding of marketing and its vital role in society.


Spotlights

PESA president hopes to break into the entertainment industry

Third-year Terry student Jamilla Johnson thrives in a fast-paced environment. Everything she does, from her marketing coursework to running the student-led club PESA, happens at a rapid pace.
 

Spotlight on Tim Halloran (MMR 1994)

Tim Halloran (MMR '94) has written a new book, Romancing the Brand, which is a reflection of a 20-year marketing career in which he has built, directed, and consulted with some of the world's most successful brands (Powerade, Dasani, Diet Coke) and provided guidance and support to mega companies such as Coca-Cola, Home Depot, and Kraft Foods.

Cornell Professor Brian Wansink's work delivers insights laced with humor that explains how we eat, why our choices aren't logical, and what we can do about it.

Fall 2013 Master of Marketing Research Advisory Board Meeting keynote speaker and best-selling author Brian Wansink "has changed the world" with his research on mindless eating and slim by design.