The MMR Advisory Board provides strategic guidance to the MMR Program and brings real-world perspective and experience to the faculty and to the classroom. The board includes recognized leaders in marketing research from a broad cross-section of businesses and organizations, including consumer goods companies, marketing research firms, pharmaceutical companies, retailers, financial services providers, and others.

The MMR Advisory Board meets twice a year at the Terry Executive Education Center in the Buckhead district of Atlanta. The board meetings provide an opportunity to interact with other board members, the MMR faculty, and students. The fall meeting follows the MMR Career Fair while the spring meeting features student presentations from the two-semester long client-sponsored projects.

Steering Committee

Board Chair
Rob Arnett, EVP and General Manager East Division, M/A/R/C Research
Past Chair
Jeff Miller, CEO, Burke, Inc.
Co-Chairs of Corporate Outreach Committee
Niels Schillewaert, Managing Partner USA and co-founder, InSites Consulting
Betsy Sutherland, Senior VP, Directions Research, Inc.
Co-Chairs of Student Skills Committee
David Sackin, EVP Consumer Analytics and Insights, BBDO
Leslie Schall, Director of Marketing Intelligence, Michelin
Chair of Alumni Engagement Committee
Mike Courtney, FOunder/CEO, Aperio Insights
MMR Director
Professor Marcus Cunha
MMR Students of the Year (ex officio)
Sam Baerenwald (MMR '16) 
Cassidy Hoffman (MMR '17)

Advisory Board Partner Firms

  • Altria
  • Arby's
  • ​AstraZeneca
  • AYTM
  • BBDO
  • Burke, Inc.
  • Consumer Insights
  • Directions Research, Inc.
  • Eli Lilly and Company
  • Greenbrook
  • InSites Consulting
  • Johnson & Johnson Vision Care
  • JPMorgan Chase
  • Kimberly-Clark
  • Lowe's Home Improvement
  • Lynx Research Consulting
  • M/A/R/C
  • Merck & Co., Inc.
  • Millward Brown
  • MMR Research Associates, Inc.
  • SKIM
  • The Coca-Cola Company
  • True North Companies

Membership + Benefits

A key benefit of Board membership is the opportunity to interact with our students and have an inside track on recruiting those who you think would be strong additions to your firm. Members also have input into the education of these young professionals by advising the faculty on curriculum and course content.

We invite board members to align with one of the three standing board committees:

  • Student Skills: This committee focuses on ensuring that MMR students are well prepared for industry employment by offering recommendations on seminar series topics, emerging topics and issues in the industry, and ‘soft skill’ development such as consulting and leadership.
  • Corporate Outreach: This committee provides a link between the MMR program and the larger marketing research industry. Activities include advice and assistance in recruiting Board members, industry public relations and marketing, student placement and student project sponsorship.
  • Alumni Engagement: This committee helps to channel the significant asset that is the MMR alumni toward betterment of the program. Activities include oversight of the Mentor program, student recruitment, the Alumni website, alumni contact information and communications.

Members also benefit from interactions with the other members of the Board and the faculty. Finally, you have the satisfaction of giving something back to the profession in which you have become a leader. In addition to the Advisory Board meetings, many Board members come to campus as speakers in our Executive Seminar Series. There are also opportunities to participate in our Mentor Program which matches students with working professionals who can share their experiences and provide guidance and insights on working in the industry.

Board membership requires a financial commitment. These funds provide essential funding for MMR student assistantships, the Career Fair, the costs of the Executive Seminar Series, costs associated with computer labs and software licenses, the activities of the Advisory Board itself (receptions and meetings), and other program costs (resume book, newsletter, etc.). In addition, there are additional sponsorship opportunities for Board members who are able to increase their financial support of the program. Below is a summary of Board membership and sponsorship costs and benefits:

Board Member: ($4,000 annually)

  • Priority in selection of on-campus interviewing dates
  • Priority for sponsorship of MMR student projects
  • Recognition as a partner on the website and in the newsletter
  • Board Meetings (Fall and Spring)
  • Opportunity to speak in Executive Seminar Series
  • Booth at MMR Career Fair at no cost
  • MMR Resume Book
  • Center Newsletter

Board Member and Student Sponsor: ($10,000 annually: $4,000 Board member plus $6,000 to sponsor a student)

  • Provides a Graduate Assistantship to a student which includes waived tuition for the duration of the program plus a $6,000 stipend
  • Student Assistantship Sponsors recognized in the newsletter

Membership and Program Contacts

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Program Director

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Program Coordinator